NW Natural
NW Natural is a publicly traded utility in Oregon working as a natural gas distributor. NW Natural delivers more energy in Oregon than any other utility. Customers use their gas for their homes and businesses. This accounts for 6% of Oregon’s greenhouse gas emissions. NW Natural believes today’s challenge is climate change—an imperative that requires our collective action. And they’re committed to reducing the carbon impacts of the energy they deliver.
Role
UI/UX Design
Layout Design (digital)
Tasks
Design website
Design all digital resources
Tools
Illustrator
Adobe XD
Photoshop
Indesign
Time
6 months
The Challenge
Their mission is to work with all their stakeholders, from producers to policymakers and regulators to customers, on a voluntary carbon savings goal: 30% by 2035.
They needed help from their employees to spread awareness and help promote more action for their low-carbon, renewable-energy goal. NW Natural needed Outreach Experts’ help to design, build and launch an employee ambassador program. The goal of the program is to empower employees to tell the story of NW Natural, RNG and our low-carbon future by giving them the resources they need and keeping them engaged.
The NW Natural Ambassador Program is designed to engage and empower ambassadors, employees and retirees to share the benefits of Renewable Natural Gas (RNG), promote the Low Carbon Pathway and highlight NW Natural’s commitment to a renewable-energy future. The program will provide training for and share knowledge with ambassadors so they are able to advocate for natural gas and renewable natural gas as part of an overall local, regional and state carbon reduction and climate action strategy.
The Solution
Recruit and prepare ambassadors to be leaders with ongoing guidance, training and recognition
Conduct small focus groups to better understand ambassador views and needs
Develop a program structure to meet the program goals and support the needs of ambassadors
Improve the knowledge and enthusiasm of NW Natural employees
Build tools that make it easy for ambassadors and employees to engage externally
Design an action website for the program
