Outreach Experts
Outreach Experts is a full-service public affairs and external relations firm with a focus on stakeholder engagement public participation and inclusion of marginalized and excluded groups.
Challenge
Redesign the company site, since the site lacked traffic and failed to grab the attention of potential clients. Also to make the company's services and what they do more clear to users.
Objectives
Identify potential users visiting the site
Find solutions to attract users by having the site fulfill their problems and needs
Solution
Create a product that showcases the understanding of people’s experiences and challenges with stakeholder engagement and public participation
Create a product that mirrors the desire to build meaningful relationships
Focus on a more human-centered, personable design instead of a business-focused design
Create a product that showcases proof or examples of formulating or organizing a plan, since there are many strategies
