Popsicle
With the advantage of having a recognizable brand, Popsicle's current brand still lacked awareness. Since the brand's current image, message, and design primarily appealed to just children, our team wanted to find a way to appeal and connect more with the purchaser—mothers.
Objective
Rebrand and execute on a creative nostalgic approach to rekindle and maintain the target demographic's personal connection with the brand.
Role
Graphic Designer
Deliverables
360 Campaign
Digital/Print Ads
Website Redesign
Email Campaign
Social Media
Storyboard
Packaging
Final Marketing Plan
