Ocient Campaign
Ocient, a company specializing in large-scale data analytics, partnered with our team to develop its latest Beyond Big Data report and an integrated promotional campaign.
Based on insights from more than 500 data and IT leaders across 15+ industries, the report explores how businesses are adopting AI, the challenges they face as their data needs grow, and the limitations of traditional technology. Through this campaign, Ocient aimed to establish itself as a thought leader and highlight its expertise in helping businesses manage increasingly complex data demands.
Role
Creative direction for the entire campaign which included the following:
Visual Style Guide for the Survey Report
Social Graphics, Paid Ads
Infographic and accompanying social graphics
Animation Video (Storyboard + Execution)
The Challenge
The project presented several creative and technical challenges:
Transforming dense survey data into engaging, narrative-driven visuals without sacrificing clarity or accuracy
Delivering a large volume of assets—social graphics, paid ads, video animation, and report style direction—under a tight timeline
Refreshing the look and feel of the Beyond Big Data series while ensuring alignment with Ocient’s established brand
Creating a visual system flexible enough for Ocient to use independently after project handoff
Our goal was to translate the survey findings into a compelling narrative and build a cohesive campaign that would spark engagement across Ocient’s digital channels.
The Solution
Create a cohesive, unified campaign by creating a visual style guide for the report—defining typography, color, data visualization treatments, and layout structure. After I created a visual style guide, I provide this guide to a freelancer so he can design the full report. I worked closely with him to ensure the report was accurate.
From there, I executed the remaining deliverables of the campaign: the social graphics, guiding the creative approach for the paid ads while supporting their production, and concepting, storyboarding, and animating a promotional video. Across every asset, I focused on transforming dense survey findings into an accessible, engaging narrative and building a flexible system Ocient could confidently deploy after handoff.
Editorial & Publication
Style Guide + digital Survey Report
Digital & Web
A total of 128 digital ads were developed for the campaign, consisting of 16 creative sets adapted across 8 sizes. Select sets were tailored to different stages of the buyer’s journey, ensuring the messaging aligned with each stage. I developed the ad templates using interchangeable visuals and color variations to maintain consistency and variety across the campaign, then handed them off to an intern for production and adaptation across the required sizes.
Social Media
Motion + Video
Storyboard sketches for a 30 second animated video created in After Effects.
Infographic
The Outcome
Although the project concluded at handoff and Ocient’s internal team managed distribution and metrics, the engagement produced:
A fully integrated campaign toolkit ready for launch across social, paid, and web
A polished and cohesive visual system that elevated the Beyond Big Data series
Modular assets designed for reuse in future marketing, PR, or sales materials
A scalable creative foundation supporting Ocient’s position as a thought leader in hyperscale data and AI-driven analytics
The final deliverables enabled Ocient to roll out a consistent, high-impact campaign aligned with their mission and their evolving role in the AI economy.