Ally’s reports

The Ask

Each year, we work with Ally to build their annual and Corporate Social Responsibility (CSR) report. We create a new design for every report, which includes supporting graphics, photography, data visualization, and accessibility. The goal for the CSR report is to highlight Ally’s purpose-driven achievements and its commitment to its Do It Right culture by detailing its CSR programs, while the Annual report’s goal is to provide its shareholders information about their financial performance and results.

Because of these differences, the annual report does lean more towards data visualization, while the CSR leans more heavily on photography. There is another significant difference between the two reports as well—the Annual Report is written by the Ally team, while the CSR report is written by our Tier One Partners team.