CAP INDEX
Client
CAP Index, Inc.
Role
I was a huge contributor to the rebrand, which included a new logo, color palette, photography, typography and more. And redesigned the website with our creative team.
CAP Index, a leader in crime risk analytics for businesses and government agencies, developed a solution to address varying crime risks for different businesses. This solution focuses on a location-based, data-driven approach to crime risk assessment. Compared to other competitors, they do not just rely on police data for the analysis. They use their scoring methodology, which uses advanced forecasting techniques that combine hundreds of demographic and business statistics with crime and loss data to calculate crime risk.
The Task
Provide CAP Index with a rebrand, along with an updated website.
Old website and branding
New Branding
Iconography
Photography
Supporting assets
Website refresh
Presentation template
Tradeshow displays
