Ally Conversationally
Client
Ally Financial Inc.
Role
I led the designs for the graphics being used for Ally’s blog. Graphics also included animation/videos, accessible PDF’s and a few reddit free-form ads.
Ally Financial’s blog, Conversationally, helps consumers achieve their financial goals by reading articles, and engaging in quizzes and videos.
The objective is to create valuable content for Ally’s customers. Our content team writes and edits blogs, which are supported by graphics. These blogs share inspiring stories and financial advice.
Blog Graphics
Ally Financial’s blog covers a wide range of financial topics, from practical money management tips to the intersection of finance with lifestyle, culture, relationships, and major life milestones.
Ally’s spending buckets for traveling
Reddit Free-form ads
Ally’s Wedding Planning Budget
The Results
119%
Consumers who engaged with Ally’s blog content were 119% more likely to convert before viewing a product page.
4M
Nearly 4 million blog page views in its first year, a 30% increase compared to Ally’s previous blog.
50M
Year-over-year increase in consumers who engaged with Ally’s content and opened an account in the same session.
