24M Refresh

24M’s mission is to create a sustainable and clean future by delivering revolutionary battery solutions. By addressing challenges in battery technologies and manufacturing methods, 24M’s chemistry-agnostic battery design and process create safer, longer-lasting and more affordable solutions that meet the world’s growing energy demands.

Client

24M Technologies, Inc.

Role

Contributed to the creation of wireframes and mockups for the website refresh.
Developed brand guidelines, which included logo usage, typography, color palette, photography, and iconography.
Supported visual direction and designed marketing materials, including fact sheets, emails, social media graphics, and a presentation template.

The Challenge

24M was ready to step into the spotlight and reveal a new wave of technologies and introduce a modern, tech-driven brand. With breakthrough technologies now ready to transform EVs, energy storage, consumer electronics, and more, 24M sought a refreshed brand identity and new website that would amplify its leadership, accelerate market engagement, and clearly convey its future-forward vision.

The Solution

We conducted a competitor audit to better understand the client’s industry landscape, looking closely at website structure, content, navigation, and design. From this, we found that the client’s site was overloading users with technical information, making content difficult to digest.

For our client, we identified opportunities to improve by restructuring the site and adding new pages—such as solutions, partners, investors, and leadership pages. This not only created a clearer, more user-friendly experience but also aligned with the client’s goals of highlighting their leadership team and attracting new partners and investors. From these insights, we developed mood boards to set the creative direction and explore three potential site concepts.

The Outcome

The new website was a huge success since it provided a consistent, recognizable aesthetic along with an improved user experience. Following the launch, there was an increase in social media followers and a significant boost in media coverage, further strengthening their brand presence and visibility.

Old website and branding

24M’s website was in need of a redesigned website due to their outdated design and lack of visual expression. Their site also contained technical content: graphics, charts, and graphs—which was difficult for the general audience to comprehend.