The Challenge

The project presented several creative and technical challenges:

• Transforming dense survey data into engaging, narrative-driven visuals without sacrificing clarity or accuracy

• Delivering a large volume of assets—social graphics, paid ads, video animation, and report style direction—under a tight timeline

• Refreshing the look and feel of the Beyond Big Data series while ensuring alignment with Ocient’s established brand

• Creating a visual system flexible enough for Ocient to use independently after project handoff

Our goal was to translate the survey findings into a compelling narrative and build a cohesive campaign that would spark engagement across Ocient’s digital channels.

The Solution

To create a cohesive, unified campaign, I created a visual style guide for the report—defining typography, color, data visualization treatments, and layout structure, which our Art Director then used to design the full report.

From there, I executed the remaining deliverables of the campaign: the social graphics, guiding the creative approach for the paid ads while supporting their production, and concepting, storyboarding, and animating a promotional video. Across every asset, I focused on transforming dense survey findings into an accessible, engaging narrative and building a flexible system Ocient could confidently deploy after handoff.

The Outcome

Although the project concluded at handoff and Ocient’s internal team managed distribution and metrics, the engagement produced:

• A fully integrated campaign toolkit ready for launch across social, paid, and web

• A polished and cohesive visual system that elevated the Beyond Big Data series

• Modular assets designed for reuse in future marketing, PR, or sales materials

• A scalable creative foundation supporting Ocient’s position as a thought leader in hyperscale data and AI-driven analytics

The final deliverables enabled Ocient to roll out a consistent, high-impact campaign aligned with their mission and their evolving role in the AI economy.